When I got this game, I put Velcro in each space and on each piece, so that I could also use this as an independent matching task.
Students find that color and shape, and place it onto the board.
You continue taking turns until the board is full. There is no real winner or loser in this game, so that is nice as well when you have a competitive group!
Other ways you can play: 1) Just use 1 dice and work on color or shape instead of both. 2) Put the pieces on the board, and have the kids take them off and collect their pieces instead of putting them on the board. When you rolled a combination that wasn't left on the board, you would miss that turn. This way you could have a winner because the kid who got the most pieces would win. This could also allow you to bring in counting and concepts of "most" and "least."